MAKE ROOM TO GROW
How We Got Here
How To Use This Book
Three Ways To Make Big Elephant Dollars In Today’s Music Industry
Make A Living, Make A Life

FIND YOUR AUDIENCE
What’s Your Perfect Gig?
Finding Your Perfect Venue
Digging Up The Dirt

RECRUIT YOUR ARMY
What You Need And What You Want
Yourself
Talent Buyers
The Press
Radio People
Record People
“People Who Need People” People
Your Success Team

SHOW ‘EM HOW TO SAY IT!
Something To Talk About
The Push And Pull Of It All

BECOME ACCESSIBLE AND AVAILABLE
The Big Leap
Book ‘Em, Danno!
Drawing Boundaries
Avoiding Social Media Overload

GIVE ‘EM SOMETHING TO BUY
Your First Merch Table
Setting Up Shop Online

THE ACTION PLAN
Get Your First Gig
Get Invited Back
Put Your Audience To Work
Swap Those Gigs!
Lather, Rinse, Repeat
Where To Next?

ARTIST PROFILES
Grey Eye Glances
Francis Dunnery
Jonatha Brooke
Trout Fishing In America
Widespread Panic
Aimee Mann
Richard Shindell
Lucy Kaplansky
Patty Griffin
Delbert McClinton
Dave Carter & Tracy Grammer

INTERVIEWS WITH BOOKERS
Rich, Philadelphia
Jay, New York
Will, Orlando
Scooter, Philadelphia
Mark, Charlotte

UPDATES & BONUS ESSAYS
The Hip-Hop Factor: What Can Folk and Rock Artists Learn from Urban Promotion?
How to Tell People You Make Music for a Living
It’s Different Where I Live, Part 1: The NY/LA Dilemma
It’s Different Where I Live, Part 2: The US/UK Conundrum
Who Will Your Music Influence?
Luck Means Nothing in the Music Business
A Coda for Seth
Acknowledgements